Allbirds says it lowered its common product carbon footprint by 12% between 2020 and 2021.
The eco-friendly footwear model revealed this determine, in addition to different environmental centered accomplishments, its in first-ever Sustainability Report on Friday. Allbirds mentioned it has dedicated to chopping its per product carbon footprint in half by 2025 and decreasing it to shut to zero by 2030.
“Anybody can announce huge targets or make huge donations — it’s one factor to decide to zero carbon emissions and fairly one other to make the required reductions 12 months over 12 months,” mentioned Hana Kajimura, head of sustainability at Allbirds, in a press release. “Actual management seems like a whole bunch of small selections day-after-day that add as much as one thing huge over time.”
All through 2021, Allbirds has overseen a sequence of launches and initiatives to help the discount of carbon emissions. On the product finish, the corporate launched the Tree Dasher 2 shoe. On this revamp of its first operating shoe, Allbirds lowered its carbon footprint by 5% by utilizing a 21% lighter midsole and eliminating pointless components.
This 12 months, Allbirds revealed the Pacer, which debuted in two supplies: plant leather-based and canvas. Plant leather-based, the model’s plant-based different leather-based, is 100% plastic free, 100% vegan and makes use of pure supplies together with rubber, plant oils and agricultural byproducts akin to rice hulls and citrus peels.
Allbirds additionally mentioned it procured 100% renewable power for its producers within the US and Vietnam and launched a program to supply regenerative wool in New Zealand. Allbirds mentioned its aim is to supply 100% of its wool from regenerative sources by 2025.
In 2021, the model additionally mentioned it achieved 84% ocean delivery, which has a decrease carbon footprint their air journey — up from 80% in 2020.
In 2022, Allbirds launched a resale platform powered by Trove to assist lengthen the lifecycle of its merchandise and mentioned it has begun redesigning footwear packaging to make its merchandise extra light-weight.
In August, Allbirds introduced measures to alleviate headwinds within the present macroeconomic atmosphere after reporting outcomes for its second quarter. The footwear maker mentioned it had applied “Simplification Initiatives” to chop prices and generate income. These measures embrace “dramatically” slowing the tempo of company new hires and replacements for workers who left in addition to decreasing its international company workforce by 8%, which the corporate carried out through layoffs.
Different price saving measures embrace decreasing company workplace house to help a hybrid work mannequin, transitioning to automated distribution facilities, optimizing stock, and scaling manufacturing to scale back prices and product carbon footprints.