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Ayushmann Khurrana and Rakul Preet Singh change into the face of Leap7X by Liberty Sneakers

Now we have introduced onboard Ayushmann Khurrana and Rakul Preet Singh as model ambassadors for our athleisure model Leap7X. With this affiliation, Liberty Sneakers plans to leverage Ayushmann Khurana and Rakul Preet Singh’s reference to younger shoppers, and strengthen the model’s on-line and offline presence.

Liberty Sneakers plans to focus intensely on its homegrown model Leap7X, which is an athleisure-centric line. As statistically confirmed, athleisure as a class is quickly rising within the Indian market, and thus, we consider Leap7X goes to completely match the brand new way of life of Indian shoppers. And, with this new affiliation, I’m certain we can take the model to the subsequent stage. In coming years, we’re eying to change into India’s most trusted sports activities/athleisure model,” Anupam Bansal, director retail, Liberty Sneakers, stated.

Our new marketing campaign, “Sitaare Aise Hello Nahi Bante Mehnat Karni Padti Hai AM To PM”, talks in regards to the energy of perseverance on an on a regular basis foundation with the intention to obtain one’s goals.

India is wealthy with youth who’re filled with vitality and willingness to do extra, Barun Prabhakar, advertising head, Liberty Sneakers, stated. “Model Leap7X needs to attach with such youth who preserve hustling in the direction of their aim day and evening. That is the place the concept of our new marketing campaign ‘Sitaare Aise Hello Nahi Bante Mehnat Karni Padti Hai AM To PM’, was born. With this marketing campaign, we additionally want to acknowledge and rejoice the immense power {that a} hustler wants with the intention to work constantly from AM To PM, it doesn’t matter what! The journey of Ayushmann Khurana, and Rakul Preet Singh, mirrors the marketing campaign’s idea with absolute perfection. And, with this affiliation we intend to succeed in younger shoppers who’re fashion-conscious as nicely,” he added.


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