Levi’s unveiled its newest marketing campaign with a name to motion.
The denim model teamed up with Hailey Bieber and plenty of different actors, activists, athletes and fashions to encourage voters to train their democratic proper and vote within the upcoming midterm elections. Levi’s labored with Natalia Bryant, Nico Hiraga, Quannah Chasinghorse and Jeremy Lee Stone along with Bieber. The group got here collectively to share their tales in a video that explores the ABCs of voting, the motivations driving them to the polls, and why it’s necessary that each voice is heard via their vote.
“As a part of our continued yearslong dedication to selling voter engagement within the US, our aim this yr was to ship a message that everybody would discover invaluable in understanding the voting course of and assist voters solid their poll with confidence and conviction,” mentioned Karen Riley-Grant, Levi’s CMO in a press launch.
For the marketing campaign, Bieber donned a white t-shirt that learn “vote” in black lettering with purple stars above and blue stars beneath. She paired the crop prime with straight-leg darkish wash Levi’s denims, which she rolled the waistband over. Bieber accomplished the straightforward and timeless outfit with a pair of New Stability 990 sneakers. The favored trainers are lined in a darkish mesh higher and grey and white foam soles, completed with white laces.
Bieber additionally appeared in Levis’ 2020 voting marketing campaign and wore the same outfit for this shoot.