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Puma has teamed up with actress Lauren London to create a footwear and attire assortment impressed by Los Angeles.
The gathering, which is entitled “L.A. Love Story,” retails for $22-$110 and options traditional Puma footwear with London’s stylistic and L.A.-inspired contact. It features a Puma Suede, deep blue and tan Slipstreams, and paisley print Leadcat slides in a variety of impartial colorways. The collaborative effort additionally contains unisex athleisure impressed attire items together with a monitor jacket and monitor pants, cozy hoodies, shorts, males’s and girls’s boilersuits and extra.
Each shade used to create every bit is impressed by the seemingly by no means ending L.A. landscapes. The town’s tradition is imbued into among the assortment’s items, emblazoned with inspiring mottos from icons vital to each London and the L.A. hip-hop scene, most notably her late associate Nipsey Hussle, with messages like “It’s not on you, it’s in you.”
“L.A. is town that made me who I’m and I’m excited to share my world and provides everybody a bit of piece of me and my private fashion,” London mentioned in an announcement.
The L.A. Love Story marketing campaign was shot and artistic directed in collaboration with London and legendary photographer, Hype Williams. The marketing campaign is an amalgamation of Lauren’s distinctive private touches together with Williams that intention to proudly depict her impressed designs.
Puma and London’s “L.A. Love Story” assortment can be accessible beginning Nov. 11 on Puma.com, the Puma cell app, the Puma NYC flagship retailer, Foot Locker and choose retailers globally.