Neiman Marcus Group (NMG) has added two executives to its C-suite because it strikes forward on its progress technique.
On Monday, the luxurious retailer introduced that Nabil Aliffi will be part of the corporate as chief model officer and Stefanie Tsen Ward has been promoted to chief retail officer. Each are newly created roles that report back to Ryan Ross, president of the Neiman Marcus model, who joined the corporate in August.
In a press release, Ross mentioned that these two strategic roles will “additional outline the magic of the enduring model by driving areas that instantly impression our buyer and gasoline our progress.” With their new appointments, Aliffi and Ward will be part of the Neiman Marcus model management workforce
Nabil joins Neiman Marcus from Soho Home & Co, the place he most just lately served as chief artistic officer. Earlier than Soho Home, he additionally held management positions at Selfridges and City Outfitters after co-founding Vulture Journal.
In his new position, Nabil will likely be charged with elevating the retailer’s buyer touchpoints via omni-channel experiences, Neiman Marcus mentioned in a press launch. Nabil and his workforce will draw inspiration from Neiman Marcus’ historical past whereas “driving innovation” and “strengthening the legacy retailer’s positioning,” the corporate added.
“Nabil is a artistic visionary who brings a singular perspective in making Neiman Marcus a luxurious life-style vacation spot,” Ross mentioned. “He is aware of our buyer and the way to create a platform for loyal engagement throughout channels.”
As for Tsen Ward, who has labored at Neiman Marcus since 2018, she’s going to now be liable for “activating the extraordinary” throughout the model’s 36 shops, partnering intently with Nabil to deliver the retailer model imaginative and prescient and expertise to life, the retailer mentioned.
“Stefanie was instrumental in main the event of our distant promoting capabilities, powered by our proprietary ‘Join’ know-how,” Ross defined. “She creates unequivocal, customer-centric retail experiences and evokes our promoting associates to have interaction in new and revolutionary methods.”
These new appointments come as the corporate continues to make strategic investments throughout key areas of the enterprise together with know-how, shops and provide chain to drive the built-in retail mannequin.
The posh retailer has dedicated to creating a $200 million strategic funding in shops over three years. Neiman Marcus acknowledged that this retail transformation will create distinctive model experiences all through shops, add new areas for fashion advisors to encourage prospects and supply entertaining meals and beverage ideas that make Neiman Marcus a way of life vacation spot for the true luxurious buyer.
The retailer can be working to raise its digital expertise, together with vital updates made just lately to the Neiman Marcus app, via a partnership with Farfetch.