2022 was a rollercoaster of a yr! There have been so many highs and lows that it was arduous to make sense of all of it. A variety of classes have been realized and in the end a optimistic outlook on the long run was gained primarily based on what I skilled in 2022 and all that it made me notice. It helped to additional floor me in addition to make me acquire my focus once more on what is really necessary, not solely in life however in enterprise, in addition to taking good care of oneself. And in the end the adversity of the yr is what supplied me these optimistic realizations as one is usually compelled to have a look at themselves and see how one can enhance when confronted with adversity. That’s, after all, if they really wish to.
As my life is cut up between this weblog and my shoe firm, J.FitzPatrick Footwear, I assumed that I might separate the 2 in topic to debate the yr behind and the brand new yr forward for each avenues
It was a irritating yr for the weblog. Final yr (2021), I revamped its look and since that day, it has brought about me extra stress, time, and cash than you possibly can think about. A few of you might need observed it with downtime, the positioning being sluggish, the positioning not working, posts not trying proper, images being blurry and so on. There’s a cause you pay prime greenback to revamp a web site. As a result of whereas the look to the reader is one factor, the again finish is a complete different beast. And since stress is one thing that I wish to keep away from, I made a decision to revamp it but once more, however this time with a really extremely really useful designer, who comes with a price ticket to match. It’s in all probability going to be the most costly factor I’ve ever bought outdoors of my automobile. However, hopefully, in the long run, shall be value it as I elevate my content material, its look, and the positioning’s efficiency, not solely on desktop but additionally closely centered on cellular.
This plan is scheduled for Jan/Feb and is a two-month course of so hopefully, in Q2, I’ll have a model new look, really feel, and elevated efficiency. To be trustworthy, I by no means gave the weblog as a lot consideration because it deserved, primarily as all of my time was devoted to constructing my shoe model, however I lastly need to have the ability to give this web site that I’ve put 1/3 of my life into some precise care and love. And like when paid off my automobile, and at last owned it outright I’m fairly excited for this to be completed and take my weblog to the following degree!
Being that the world has drastically moved in the direction of video, I’m attempting to juggle getting higher at that whereas sustaining the essence of a web based periodical in written kind. So, I can even be incorporating extra movies into the weblog too, particularly as I get higher at enhancing them to really make them considerably skilled trying!
My Shoe Model – J.FitzPatrick Footwear
Effectively, evidently, the final 3 years have been powerful for all small companies. However my shoe model, J.FitzPatrick Footwear, continues to be right here and in actuality has seen back-to-back yearly progress. So, on the finish of the day, I can not complain. But it surely wasn’t straightforward to get there and the stress degree of the uncertainty of gross sales, the rise of import taxation on anybody outdoors of the US importing our sneakers, and most of all absolutely the destruction of the provision chain course of and the havoc that it has wreaked had made 2022 an actual rollercoaster of a yr. Within the first half of the yr, enterprise was booming! It was a revival of buying. We have been on observe for a 25%-30% enhance over 2021, which is big. Month after month it was the identical till June rolled round, the fuel costs shot up and life grew to become much more unsure for everybody.
On prime of that uncertainty, 2022 introduced an entire change in the way in which that suppliers do enterprise. Nobody from the manufacturing unit to the tannery, to in all probability even the rawhide producers wish to carry inventory anymore. Meaning, after I order, the manufacturing unit orders to the tannery (versus earlier than once they held a lot bigger portions of leather-based inventory), after which the tannery produces it. So, for me to get the sneakers, I’ve to attend for the tannery to provide the leather-based, then provide it to my manufacturing unit to then begin making the sneakers. For these of you that find out about this stuff, it isn’t the way in which it must be.
The worst although is how importation tax has skyrocketed for Europeans, particularly. And it’s primarily in charges and never the precise tax. Charges on prime of charges have created a beyond-silly markup for anybody to import sneakers from the US. A $500 shoe turns into an $800 shoe after the customs division has its manner with it. Even worse is when the client assumes that you’re the one gaining from that insane taxation. And lots of do, as a substitute of realizing that it has nothing to do with the corporate and is definitely collusion between the courier and the tax man.
So, what’s going to 2023 deliver to fight this stuff? Effectively, combatting all of them is troublesome so we’re engaged on just a few issues to a minimum of assist with a number of the issues, in addition to discovering new methods to develop/entice new shoppers. Let’s take a look at these:
- PrePay customs on the positioning with a assure of no additional prices – We’re working with an organization that’s going to permit the client to pay the duties straight and thus keep away from all charges that the courier imposes. And that can imply that when you pay on the positioning, the sneakers will merely arrive with none extra funds to be made. That is hopefully going down very quickly.
- Introducing a brand new handwelted line – We’re at present within the begin of creating samples for an upcoming handwelted vary. It will begin off as GMTO runs to check the success of them and if it takes off, will take into consideration making it a daily assortment within the firm. I’m very excited to see how this comes out and hope that you’re too.
- This may not occur in 2023, however my objective is European enlargement by way of a warehouse and distribution out of Spain. We’re engaged on buying an EU enterprise license, which has turned out to be a really lengthy course of. It will enable us to serve our EU shoppers direct and if we have now somebody that works intently with the manufacturing unit, additionally assist to make our manufacturing extra environment friendly. It is a main objective of mine and would take our model to the following degree. Will in all probability must search for funding for this route as this can primarily imply doubling our inventory take for the EU market, in addition to hiring workers and a location. If any of you studying wish to make an funding into that kind of enterprise, let me know!
Effectively, 2022 introduced on a number of soul-searching to assist make me notice what is really necessary in life which has additionally helped to gas my hearth in enterprise as I notice that I don’t wish to be within the rat race my whole life. Nor even residing in a significant metropolis for that matter or that shut to 1. So I’ll put one other 5-year plan collectively for my life to search out myself residing extra in nature, much less within the hustle and bustle of the city metropolis dwellings, and to be nearer to my household (I’ve two sisters) that I’ve been so far-off from for thus lengthy now. I really feel that in doing so, I’ll develop into the very best of me which is able to make me the very best businessman, supervisor, creator, and general human being that I might be. That’s my objective.
On prime of that, I’m within the very starting to put in writing a e book about my life and story from Nordstrom shoe salesman to who I’m immediately. It might sound pompous to some, nevertheless it was all the time my objective to encourage others to imagine in themselves in figuring out that anybody can develop into who they wish to be once they put their thoughts, coronary heart, and soul into it. Unsure how lengthy that can take however I’ll make it my objective to have it completed in 2023!
There are a lot of extra private targets that tie into the weblog and firm however too many to call!
Wishing everybody a tremendous New 12 months celebration and a optimistic 2023 for all!
Thanks all as all the time for supporting my imaginative and prescient and exhibiting as much as make me know that. I owe all of it to all of you!