The Italian footwear trade is on the upswing, thanks partially to a robust U.S. greenback and surging demand within the American market. However a worsening European vitality disaster, China challenges and the persevering with Russia-Ukraine conflict proceed to gas anxiousness, high executives stated this week at Micam in Milan.
“The trade as a complete has seen important restoration, however excessive vitality prices, uncooked supplies prices and the implications of the battle between Russia and Ukraine are placing short-term progress in danger,” stated Giovanna Ceolini, chair of Assocalzaturifici, the Italian shoe trade group. “Our member corporations are happy with gross sales to North America and the primary EU markets, although spring lockdowns slowed gross sales in China. (Half of Assocalzaturifici’s corporations haven’t returned to pre-covid ranges, Ceolini stated.)
Salina Ferretti, CEO at Falc SpA, views the obstacles as a part of the brand new regular. “Europe has been by so many crises. The issues come quicker, but additionally the options. I’m an optimist,” she stated, noting that enterprise on the present had been robust throughout the corporate’s portfolio of manufacturers, which embody Naturino, Voile Blanche, W6YZ, Flower Mountain and extra.
Karl Schlecht, co-founder at heritage consolation model Thierry Rabotin, stated one key issue is figuring out gross sales efficiency proper now. “The dearer you might be, the extra you promote,” he stated.
The model continues to forge stronger ties with its most essential independents within the U.S., together with Tip High Sneakers, Hanig’s Footwear and Harry’s Sneakers amongst others. Within the DTC period, Schlecht believes customized customer support and distinctive model choice continues to set these shops aside.
Mark Denkler, president of the Nationwide Shoe Retailers Affiliation, agreed that differentiation has by no means been extra essential for independents, and he was attending Micam to assist NSRA members discover new companions and make the most of high-margin alternatives. “Right here you possibly can take these possibilities on completely different colours and interpretations,” he stated, noting that he had discovered new assets from Italy, Spain, Turkey and Germany whereas scouting the present.
David Assil, proprietor of longtime Los Angeles retailer Madison, continues to construct his Madison Maison personal label enterprise, which is designed in home and produced in small artisanal factories throughout Italy. (Assil additionally sources from Italian tanneries).
Throughout the present, the storeowner exhibited his assortment of embellished loafers, produced in partnership with Italian manufacturing facility Mara Bini.
“The collaboration with Mara Bini is one we’re extraordinarily pleased with. The development and professionalism of the manufacturing facility is second to none,” he stated. “That is only the start of the story. We’re engaged on a number of initiatives which can quickly come to life.”