With its latest launch, Swiftwick has achieved its 2023 aim of together with recycled, renewable or accountable fibers throughout all product strains.
The Tennessee-based sockmaker has introduced the discharge of the Maxus efficiency sock, which includes a Repreve recycled polyester footbed, offering plush consolation and moisture-wicking capabilities. Every sock incorporates the equal of 1 post-consumer water bottle diverted the ocean or a landfill.
“Sustainability throughout each our enterprise practices and our completed items is necessary to our firm and prime of thoughts for our prospects, which is why we’re excited to share the brand new Maxus made with Repreve,” Swiftwick chief advertising officer Joanna Mariani stated. “We constantly work to cut back our environmental impression throughout our manufacturing processes, and this new launch helps to shut the hole in our sustainable product choices.”
In the meantime, Repreve maker Unifi final week reiterated its dedication to diverting 50 billion plastic bottles from landfills and waterways by 2025. It surpassed its 2022 aim by 5 billion bottles, bringing its complete conversion rely to 35 billion thus far.
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Along with incorporating recycled polyester into its line, Swiftwick has additionally dedicated to sourcing 80 % of its uncooked Merino wool from Accountable Wool Commonplace-certified (RWS) sources by the tip of 2024, with an final aim of reaching 100 by 2027, she stated.
RWS works to make sure the welfare of the animals and the land they graze on, whereas certifying animal husbandry and land administration practices within the realm of wool manufacturing. It additionally traces licensed wool from the farm by way of the tip product.
In different sustainability developments, Swiftkick eliminated single-use plastics from its packaging in 2019.
