Tamaris is opening a brand new pilot way of life retailer in Dortmund, Germany.
The corporate mentioned that as a part of its evolution into a world way of life model, its new design goes “ahead to the roots” after virtually 20 years. Its retailer idea will showcase textiles for the primary time and the fashionable facelift is characterised by a recent color and design language that displays the procuring habits of modern ladies, the corporate mentioned.
Iconic model qualities – equivalent to monochrome white – give the house a clear, timeless setting and direct consideration to the product presentation. Flowing curtains, ornamental wooden components and a contemporary inside guarantee a brand new feel-good atmosphere, which is complemented by private messages to the shopper.
The primary retailer of this type will likely be run by Wortmann Style Retail, a part of the Wortmann Group alongside Tamaris itself, and additional shops will likely be opened shortly in France. Then, the corporate hopes to roll out this new retailer idea elsewhere sooner or later.
“As a life-style model, licences are a part of our model identification,” mentioned Jens Beining, CEO of the Wortmann Group. “For total model visibility, it was essential for us to offer an area for the Tamaris textile assortment for example our aesthetic experience within the retail space.”
As a showcase for the model, the way of life idea combines licences with the main focus product, specifically footwear. Designed as a pre-selection service idea, this method has extra modules to showcase the style gadgets and consists of tidy flooring items in order that shoe containers might be saved out of sight on the store flooring. Fashionable rear panels manufactured from metal supply versatile product presentation and the flexibility to show inspiring seems to be “from head to toe”.
The result’s an uncluttered and classy retailer idea that may be tailored for various manufacturers and international locations. The approach to life method can be superb as a place to begin for “store in retailers” with a concentrate on style. The shoe idea takes the acquainted options supplied by monolabel shops and incorporates them in a brand new way of life look.
Jens Beining added: “We proceed to believe within the retail enterprise. Regardless of the position performed by on-line world gamers in the mean time, the truth that we’re nonetheless investing in our retailer idea needs to be a transparent sign for our companions.
“Diminished footfall in metropolis centres is without doubt one of the greatest challenges for the retail sector. Clients are used to discovering fixed inspiration on-line and on social media. In the event that they select to go to a retailer, they anticipate the identical. That is about far more than simply product presentation; the main focus isn’t just on footwear however a complete way of life idea, which is able to resonate with all kinds of various ladies.”
With the appear and feel of the brand new retailer, Wortmann needs to reinforce the relevance and emotional enchantment of the Tamaris model, making the city-centre procuring expertise a lovely choice.