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HomeBest FootwearVera Bradley Launches Footwear Line of Light-weight, Slip-on Sneakers – Footwear Information

Vera Bradley Launches Footwear Line of Light-weight, Slip-on Sneakers – Footwear Information


Vera Bradley Inc. making a deeper funding into footwear.

The corporate, which operates the purses, baggage and equipment model Vera Bradley and jewellery model Pura Vida, on Friday unveiled the launch of its VB Cloud Footwear assortment, which is able to dwell beneath the Vera Bradley model.

Vera Bradley beforehand featured slippers and flip-flops on its web site, although this assortment seems to be its first full-fledged shoe line. (FN has reached out to Vera Bradley for remark). The brand new merchandise, designed in a slip-on kind, are supposed to be a cross between purposeful and trendy.

4 completely different types can be found in strong colours or prints. The sneakers, which have been designed based mostly on suggestions from Vera Bradley prospects, characteristic water-repellent uppers, reminiscence foam insoles and molded arch helps, and are additionally washable.

“At Vera Bradley, we’re captivated with designing stunning options — revolutionary merchandise that remedy actual wants in our prospects’ lives whereas additionally permitting them to precise their private fashion,” mentioned Vera Bradley’s chief artistic officer Beatrice Mac Cabe in a press release. “Rigorously researched, designed and examined, the VB Cloud Footwear assortment goes the additional mile by making it simple for her to simply slip on her sneakers and go.”

The sneakers are presently obtainable for buy in girls’s sizes 5 by way of 11 on Verabradley.com and in Vera Bradley shops. Costs vary from $70 to $80.

The launch into footwear comes shortly after Vera Bradley Inc. introduced that Jacqueline Ardrey would come on board as president and CEO, efficient Nov. 1. She’s going to substitute Robert Wallstrom, who’s retiring. Ardrey beforehand served because the president of house furnishings retailer Grandin Street, which is a part of the Qurate Retail Group.

Vera Bradley Inc. acquired a 75% curiosity in Inventive Genius Inc., or Pura Vida Bracelets, in July 2019.

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