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What number of shoe types do you should launch a shoe model?

Are you anxious that one or two types aren’t sufficient to launch your shoe model with? Involved that beginning with a number of types will price you an excessive amount of to buy the minimal order portions (MOQs) your producer requires? On this put up, I’m going to do some myth-busting about what number of types it is best to launch your model with.

To begin with, let’s be sure to perceive the terminology shoe trade professionals use.

What’s the distinction between a method and a SKU?


A method is the design of a shoe together with the higher (high half), sole and heel. In case you change any of those parts e.g. add a strap or change the reduce of the higher, it turns into a special type. In case you put the identical type on a special heel or sole, it additionally turns into a special type.

two pairs of pink court shoes one with a daisy

Why do these parts matter? As a result of your producer is prone to calculate their required MOQs on a method. So you probably have two shoe types since you modified a element, you’re doubling the MOQs you should buy. It pays to maintain issues easy!


A SKU (Inventory Conserving Unit) is basically a color of a method. So you probably have one type in 3 colors, you will have 3 SKUs. When you have 2 types every in 3 colors, you will have 6 SKUs. A SKU is often known as an choice…normally by retail patrons.

Trainers in 3 colours

I’ve used the phrase “colors” however within the shoe enterprise, you’d say “colourways”. A colourway can imply a single color or a mix of colors e.g. pink higher with black sole, or multi-coloured higher.

The way to resolve what number of footwear to launch with?

Begin together with your buyer. What’s the drawback you wish to resolve for them? If it’s that they don’t presently have sufficient alternative of their shoe measurement/match/type, you’re going to wish to launch with at the least 3-4 types.

In case your buyer’s drawback is that they’ll’t discover the one shoe type which they want, contemplate “going deep” in a single or two types.

What does “going deep” imply?

“Going deep” means providing only a few types in quite a few colourways/choices/SKUs.

Against this, “going vast” or having width or breadth to your vary means providing quite a few types.


Shoe model founders love sharing their very own vary constructing suggestions and expertise with one another in my membership group The Shoe Group. To learn from their recommendation, and watch masterclasses on subjects comparable to “What number of types of shoe must you launch with?” merely submit your utility.

Sharon New and Susannah Davda How many styles of shoe should you launch with masterclass

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