Magnum fuses sustainability with style dropped at life by means of an modern partnership with avant-garde visionary Iris Van Herpen as modelled by Cindy Bruna.
Magnum ice cream has partnered with luxurious Dutch dressmaker, Iris Van Herpen – one of many business’s most proficient and forward-thinking creatives – to design an Haute Couture vegan 3D printed gown impressed by the enduring Magnum Vegan Ice Cream.
Unveiled at Elysée Montmartre, the Magnum Vegan Gown was revealed to the world throughout Paris Trend Week as Cindy Bruna took to the runway in Iris Van Herpen’s Fifteenth Anniversary present debuting the distinctive design to the world and paving the way in which because the manufacturers first steps into round style.
The Magnum Vegan Gown is a celebration of Magnum’s Vegan vary; marketed as “an expertly crafted and award-winning assortment of plant-based indulgence and 100% Magnum style, with none dairy.”
Magnum has been trying to reduce its affect on the world and this partnership with Iris van Herpen marks the model’s first step in the direction of a wider ambition of circularity within the style business.
The model additionally goals to strengthen its long-term dedication to style by asserting its partnership with the College of Leeds, the place it commissioned a analysis undertaking with the Faculty of Design to additional this dedication and take a look at how Magnum can deliver to life accessible, sustainable style utilizing by-products from its core components. That is a part of the model’s long-term dedication to placing sustainability on the coronary heart of the model and dealing in the direction of revolutionizing its waste product right into a viable, round answer impressed by its longstanding inspiration from style.
Sharing the present just about by means of their social channels, Magnum and Iris Van Herpen will stream unique content material out there on TikTok and Instagram inviting Pleasure Seekers to affix the unique Paris showcase just about from throughout the globe.
The primary of its sort for the model, the Magnum Vegan Haute Couture gown has been designed and created utilizing an intricate three-dimensional design, incorporating sustainable supplies that reference Magnum’s Vegan components in an indulgent fusion between the model’s iconic melting chocolate and Iris’ luxurious fluid designs. With assistance from 3D printing know-how, the Magnum Vegan Gown can also be the primary high fashion gown to be constructed from cocoa bean husks, which have been processed to create a completely natural biopolymer materials 3D printed utilizing extrusion know-how developed by Dutch studio Klarenbeek & Dros.
“I’m honored to have been approached by Magnum as a companion to deliver to life the Magnum Vegan Gown,” mentioned Iris Van Herpen, who has constructed up vital expertise working with numerous 3D printing applied sciences within the style world. “As a designer, I’ve at all times labored to push the boundaries of design and this collaboration has actually allowed us to take this one step additional by linking the components of an iconic Magnum Vegan to create a Haute Couture design. The chance to work with the model on such an innovation in sustainable style has been a really particular expertise.”
The gown options intricate particulars together with plantlike physique elaborations that are copper-coated, draped and entwined with upcycled and pliseed organza, whereas different 3D components have been printed utilizing SLS know-how.
The creation of the Magnum Vegan robe marks a dynamic collision between ice cream and high fashion, supporting each Magnum’s and the Maison of Iris van Herpen’s ambitions to work in the direction of a completely sustainable manufacturing chain throughout the style business and past.
“What an honor to have the ability to reveal the Magnum Vegan Gown to the world – and to have the ability to do that at Iris’ Fifteenth-anniversary present simply makes this much more particular,” mentioned mannequin and style Icon Cindy Bruna. “Bringing collectively ice cream and high fashion in such an sudden and impactful approach is so thrilling, making this a partnership that I’m delighted to be part of,” she added.
The Magnum Vegan Gown is a part of Iris van Herpen’s fifteenth-anniversary assortment entitled “Meta Morphism”. The gathering explores society is embracing and acceptance of a brand new world of digitalism with the arrival of the Metaverse and the way that is turning into an more and more prevalent a part of on a regular basis life. Impressed by Ovid’s canonical poem “Metamorphoses”, the designer breaks down the traces between actuality and digital realms in a futuristic, avant-garde assortment designed to encourage and evoke the query of who we’re past perceived actuality.